I'm very proud to have created the Sport Australia Spirit of Sport and Sport Australia Hall of Fame
brand identities. The emphasis of each logo had to capture the journey of an Australian elite athlete during their time as a competitor in their chosen sport. It also had to highlight their achievements in the community after they had finished sporting competition life. If you look at the letter 'S' from the bottom it has seven tracks leading up
to the Federation Star which is positioned in the middle of the letter 'S'. This represents the journey an elite athlete takes to reach the pinnacle of their chosen sport. Each track represents each state in Australia.
The tracks continue on upwards and beyond. This represents the journey the elite athlete has achieved in the community after they have stopped competing in their chosen sport.
brand identities. The emphasis of each logo had to capture the journey of an Australian elite athlete during their time as a competitor in their chosen sport. It also had to highlight their achievements in the community after they had finished sporting competition life. If you look at the letter 'S' from the bottom it has seven tracks leading up
to the Federation Star which is positioned in the middle of the letter 'S'. This represents the journey an elite athlete takes to reach the pinnacle of their chosen sport. Each track represents each state in Australia.
The tracks continue on upwards and beyond. This represents the journey the elite athlete has achieved in the community after they have stopped competing in their chosen sport.
I created the brand identity for Pace Carpentry and Building Services.
From top down: The letter 'P' Brandmark, front and back of business card and letterhead.
From top down: The letter 'P' Brandmark, front and back of business card and letterhead.
I created a brand identity for a liquor store which was named 'Dr Grog'.The client loved the branding
I created but unfortunately it didn't go ahead. From top down: The beer cap Brandmark, some bus shelter
poster executions and some concept branding designs for the front of store.
I created but unfortunately it didn't go ahead. From top down: The beer cap Brandmark, some bus shelter
poster executions and some concept branding designs for the front of store.
I created this brand identity for a client of mine who was starting a cleaning business in China
called busybee. A more Illustrative approach was taken to appeal to the Chinese market.
From top down: The 'busybee' Brandmark and front and back of business card created.
called busybee. A more Illustrative approach was taken to appeal to the Chinese market.
From top down: The 'busybee' Brandmark and front and back of business card created.
I created this brand identity for a friend of mine who was starting his Sports Management Business
in Thailand called 360 Degrees Sport Management. From top down: The '360 degree Sport management' Brandmark, front and back of the business card and wall graphics created for his office.
in Thailand called 360 Degrees Sport Management. From top down: The '360 degree Sport management' Brandmark, front and back of the business card and wall graphics created for his office.
A new brand identity was created for FlushSaver. This was rolled out with a 15 Second TVC,
NEW product packaging and a few of the single page magazine ad concepts that were presented to the client.
NEW product packaging and a few of the single page magazine ad concepts that were presented to the client.
I had to create three brandmark identities for the Kardinia Cats. One for Football, Netball and Cricket.
I created this brand identity for Feeling Healthy a Wellness Hub in Yarraville passionate about quality
therapeutic services, tailored to achieving your health and wellness goals. From top down: The 'Feeling Healthy' Brandmark, business Card, A1 poster and postcard for 'Feeling Healthy Day'.
therapeutic services, tailored to achieving your health and wellness goals. From top down: The 'Feeling Healthy' Brandmark, business Card, A1 poster and postcard for 'Feeling Healthy Day'.
I created this brand identity for rainpods which is a company selling water tanks.
From top down: The 'rainpods' Brandmark and letterhead design.
From top down: The 'rainpods' Brandmark and letterhead design.
I created this brand identity for a mate of mine who was starting a gardening business
called Garden Deluxe. He wanted me to design a business card that would appeal to women.
Various front designs were created for the 'Garden Deluxe' business card and a
double sided DL Postcard was also created as a direct mail piece of communication.
called Garden Deluxe. He wanted me to design a business card that would appeal to women.
Various front designs were created for the 'Garden Deluxe' business card and a
double sided DL Postcard was also created as a direct mail piece of communication.
Another brand identity I created for a friend of mine who was starting out as a personal fitness trainer called
Red Bullet Personal Training. I created a really simple logo that was instantly memorable.
From top down: the brand Identity, business card, website home page and DL flyers and postcards.
Red Bullet Personal Training. I created a really simple logo that was instantly memorable.
From top down: the brand Identity, business card, website home page and DL flyers and postcards.
In 2017, the netball landscape changed with the introduction of the Suncorp Super Netball league which saw
the inclusion of 3 new teams from the NRL and AFL clubs. The Melbourne Vixens were looking for a
fresh new look for the merchandise range to highlight our brand and colours as well as stand out against our new local rivals in netball. I brought many concepts across a wide range of clothing items which were themed for
the merchandise range in the first two seasons of the Suncorp Super Netball league. I was also asked to create
a Ten Year Anniversary logo. It was also rewarding to get this great feedback from the client.
"We have had great feedback from our fans and members and we achieved what we set out to do
with the creativity and support from Alex" Steven Gatt, CFO of Netball Victoria.
the inclusion of 3 new teams from the NRL and AFL clubs. The Melbourne Vixens were looking for a
fresh new look for the merchandise range to highlight our brand and colours as well as stand out against our new local rivals in netball. I brought many concepts across a wide range of clothing items which were themed for
the merchandise range in the first two seasons of the Suncorp Super Netball league. I was also asked to create
a Ten Year Anniversary logo. It was also rewarding to get this great feedback from the client.
"We have had great feedback from our fans and members and we achieved what we set out to do
with the creativity and support from Alex" Steven Gatt, CFO of Netball Victoria.
These are the Melbourne Vixen designs that I created for the 2020 Suncorp Super Netball Season.
The design was used across a wide range of clothing items like T-Shirts and Hoodies.
The design was used across a wide range of clothing items like T-Shirts and Hoodies.
The 2020 season was a very successful one for the Melbourne Vixens on court. Especially under the circumstances of a World Health Pandemic and not being able to play in Melbourne for most of the season.
I had to quickly design a Premiership range which included a T-Shirt, Hoodie, Cap, Keyring and Badge.
The range was a huge success and sold out very quickly. I have also added some concepts of the
2020 Premiership cap that I presented below that didn't go ahead. These designs tied in with the 2020 range.
I had to quickly design a Premiership range which included a T-Shirt, Hoodie, Cap, Keyring and Badge.
The range was a huge success and sold out very quickly. I have also added some concepts of the
2020 Premiership cap that I presented below that didn't go ahead. These designs tied in with the 2020 range.
These are the Melbourne Vixen designs that I created for the 2021 Suncorp Super Netball Season.
The design was used across a wide range of clothing items like T-Shirts and Hoodies for Adults & Children.
I have also added some concepts that I presented below that didn't go ahead.
The design was used across a wide range of clothing items like T-Shirts and Hoodies for Adults & Children.
I have also added some concepts that I presented below that didn't go ahead.
Gymmy Squatz is an F45 style gym that wanted a fresh and exciting brand created. We created a name that was memorable, appealing and catchy to a wide target market. The name ‘Gymmy’ is my gym backwards and we added the word ‘Squatz’ to make the name more memorable when first seen or heard.
The second word also helped us to implement other programs that the gym ran like ‘GymmyCardio’
and ‘GymmyStrength’ as examples. The tagline ‘Group training for Everybody’ also reinforced that the gym
was a friendly environment for everyone and every body shape that joined.
The second word also helped us to implement other programs that the gym ran like ‘GymmyCardio’
and ‘GymmyStrength’ as examples. The tagline ‘Group training for Everybody’ also reinforced that the gym
was a friendly environment for everyone and every body shape that joined.
The brand launch was so successful that the owners opened five franchise gyms in the first three months
which also resulted in them selling the entire business three months later.
which also resulted in them selling the entire business three months later.
From top down left to right: The brand identity, website home page and ‘Gymmy Squatz Exercise Classes’
page on an iPad, 'Join the Squatz Squad’ website page on an iMac, 'Gymmy Squatz
Exercise Classes’ and ‘Timetable’ web pages on an iPad device. Website home page on all different digital devices and ‘Gymmy Squatz Exercise Classes’ and ‘Timetable’ web pages on an iPhone.
page on an iPad, 'Join the Squatz Squad’ website page on an iMac, 'Gymmy Squatz
Exercise Classes’ and ‘Timetable’ web pages on an iPad device. Website home page on all different digital devices and ‘Gymmy Squatz Exercise Classes’ and ‘Timetable’ web pages on an iPhone.
Aspect Kitchenware needed a refresh of their existing old tired looking logo. I created this Brand Identity in 3D
with the help from my good friend Chris 'Dude' Erickson who brought my idea of looking down at a kitchen island that is in the shape of the letter 'K'. The kitchen top has two different surfaces to create the letter 'A' at the bottom half of the top. From top down: the brand Identity, letterhead, business card and with compliments slip.
with the help from my good friend Chris 'Dude' Erickson who brought my idea of looking down at a kitchen island that is in the shape of the letter 'K'. The kitchen top has two different surfaces to create the letter 'A' at the bottom half of the top. From top down: the brand Identity, letterhead, business card and with compliments slip.
I created this brand identity for 'That Nursery on Lancefield Road' for a friend of my General Manager
Mark Parker when I was at The Wellcom Group. This was rolled out to various collateral from stationary to outdoor signage for the nursery. Here is a small example shown From top down: the brand Identity on business cards, some local area press advertisments and a billboard execution.
Mark Parker when I was at The Wellcom Group. This was rolled out to various collateral from stationary to outdoor signage for the nursery. Here is a small example shown From top down: the brand Identity on business cards, some local area press advertisments and a billboard execution.
I created this brand identity 'Growpod' for a client of mine at Naleon who was manufacturing a product in China that you could plant small plants or herbs in a small pot that could be stuck on numerous surfaces such as brick, wood, plaster or even glass at home. The small pot saved water by storing it in the bottom of the pot
(it had a self watering function). I came up with various names for this product, but 'Growpod' with the tagline
'plant, water and grow' was chosen. I also had to design the packaging for 'Growpod' and a trade magazine ad.
(it had a self watering function). I came up with various names for this product, but 'Growpod' with the tagline
'plant, water and grow' was chosen. I also had to design the packaging for 'Growpod' and a trade magazine ad.
I created this brand identity 'Outback' for Grosby, a Pacific Brands client while at The Wellcom Group.
The 'Outback' shoe range was targeted to men aged between 20 to 40 years of age, a range of quality
hiking boots and shoes used when out on trails. The creative presentation included innovative shoe packaging
and advertising collateral consisting of outdoor, a magazine ad campaign and point of sale. The work
researched really well but unfortunately this didn't eventuate due to internal supply chain issues.
The 'Outback' shoe range was targeted to men aged between 20 to 40 years of age, a range of quality
hiking boots and shoes used when out on trails. The creative presentation included innovative shoe packaging
and advertising collateral consisting of outdoor, a magazine ad campaign and point of sale. The work
researched really well but unfortunately this didn't eventuate due to internal supply chain issues.