Drapac and Jaguar 'A shared journey to excellence'

With Jaguar coming on board as the major sponsor of the Drapac Pro Cycling team we launched the new alliance ‘A shared journey to excellence’. We leveraged the 2015 cycling season through an integrated brand and marketing communications content strategy. With both brands sharing a similar ethos - being the best they can possibly be; the proposition highlights that both brands are on a shared journey to new success. A large contingent of media travelled to Adelaide to witness the brand launch. The subsequent Australian and international media coverage and PR attracted a number of secondary sponsors and increased followers on their social channels.

Drapac Pro Cycling and Jaguar 'A shared journey to excellence' Media Launch Video.

Drapac Pro Cycling and Jaguar 'A shared journey to excellence' brand campaign images.

Each campaign image had it's own unique 'Journey' quote. A total of fifteen campaign images were used.

The Drapac Pro Cycling and Jaguar Media Kit which was given out to VIP guests
and media representatives at the Tour Down Under media launch in Adelaide.

The Drapac Pro Cycling 'The journey ahead' brochure which included
all the teams rider profiles and dates of the teams cycling season.

Each campaign image used had it's own unique 'Journey' quote. Images were created into
all sorts of posters ranging in various sizes as well as postcards and outdoor advertising.

A desk calendar was also created to highlight 'The journey quotes' and
most importantly all the teams participation dates in the cycling season.

The Drapac Pro Cycling and Jaguar Tour Down Under Media and VIP guest launch in Adelaide.

The Drapac Pro Cycling and Jaguar Media Wall which was used at competition racing events.

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