Infiniti Cars - Sydney Motor Show Vehicle Activation

As part of a team we created a brand experience for the Sydney Motor Show to engage consumers with the class, sophistication and ‘inspired performance’ of the Infiniti brand. To align with the brand attributes of bold and different we opted to do more than just display the car. A bespoke container was designed to give customers an opportunity to take a break from the more mundane displays. They were able to enjoy coffee and snacks whilst interacting with the technological advances of the car. With 58,000 visitors to the display and over 3,200 leads generated through our 'Melbourne Grand Prix Luxury Prize Experience' competition app. The Infiniti stand was classed a finalist for ‘Stand of the Show’. The bespoke brand container has since been utilised as the central show piece at displays in central Melbourne and at the Melbourne Grand Prix.

The bespoke Infiniti brand container fully opened and part of the stand.

From left to right: The digital table that contained eight iPads for consumers to enter the
'Melbourne Grand Prix Luxury Prize Experience' competition at the stand. A close up example
of using bold elegant graphics on the side of the bespoke brand container.

From left to right: Close up of graphics on bespoke brand container
and the Infiniti FX vehicle from the back of the stand.

The hero vehicle for Infiniti at the car show was the FX 4WD.

Close up of the Infiniti brand mark on the shadow box that was used
so the Infiniti brand could be visible anywhere at the Sydney Motor Show.

The purple shadow box floated above in the middle of the stand.

The stand at the Sydney Motor Show created a lot of engagement and interest with consumers.

From left to right: The FX model vehicle plinth with digital video display and a consumer
entering the 'Melbourne Grand Prix Luxury Prize Experience' competition at the digital table.

'Melbourne Grand Prix Luxury Prize Experience' competition app.

I designed 'Adeyaka' inspired android and iPhone case covers as one of the
luxury items that went into the Infiniti Sydney Motor Show bag giveaway.

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