Pickawall

We created a brand strategy to take a new décor product to market. A removable self-adhesive wall covering which transforms a wall into a piece of art. Customers can pick any image to create a truly personalised decor. ‘Pickawall’ was created to demonstrate a whole new world of possibilities and replaced the old fashion notion of wallpaper. I was part of the team that created a fully automated website to debunk the perceptions that changing your walls was a complicated and messy process. I was part of the team that created the name, brand, platform and product delivery solution. Pickawall has grown exponentially. They now have a custom showroom and their product has featured on popular TV shows such as the The Block and House Rules.

'Pickawall' Brand identity.

Pickawall 'Customise your world' sales brochure, business card, sales folder with
A4 samples of the product and an instructional 'How to do it yourself' brochure.

Pickawall 'Customise your world' sales brochure cover and some inside spread examples.

Pickawall 'Customise your world' website.

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