'A STR in the making'

While doing a three month stint of freelance work at OMG Creative, Ed Brice (one of the partners) handed me a brief to look at refreshing S-Trend Sportswear's current website. While doing my research of the current website, I quickly realised that not only did the website need a refresh but the actual brandmark did as well. They were already abbreviating the word S-Trend to 'STR' and displaying this on all of their Sporting garments, but even this looked outdated and not contemporary in any way shape or form. S-Trend Sportswear prides themselves in making high performance, custom teamwear for clubs and organisations through their vast knowledge of leading clothing technology in the professional sporting world. However, they not only provide this to the likes of the AFL, but also directly to grass root teams in the community. I wanted to evolve the brand to reflect who S-Trend are today and to symbolise their dynamic future to current and prospective customers. The brand was crying out for a slogan that resprested this stance, and subsequently 'A STR in the making' was created. The slogan embodies S-Trend's goal to not only make all grass root athletes feel like a professional in their chosen sport but also emphasise their potential to actually be so one day. Other headlines that I put forward to be used throughout marketing communictions and the new website were 'A STR is born every weekend of the year' and 'Feel like a STR every weekend of the year'.

Here is an example of what the old brandmark 'S-Trend Sportswear' looked like
before I proposed a total NEW refresh of the brand below.

The NEW brandmark that was created for S-Trend Sportswear. Here are the portrait and landscape
colour options. Mono options were created as well as a NEW brand style guide.

One of the creative concept options presented to S-Trend Sportswear for their website home page header
and an example of how it could look on their their social media channel posts.

This is another option presented to S-Trend Sportswear of the graphic treatment created
for an athlete hero image. This would be seen on their website home page header and for their
social media channel posts. I used Steph Curry as an example (the athlete STR hero).

One of the creative concept options we presented to S-Trend Sportswear for their overall website design.

This creative concept option is the same. The only difference is that it has the graphic treatment created for
an athlete hero image in the website header. I used Steph Curry as an example (the athlete STR hero).

This is an example of how a garment attributes page would look like in the website.
The example shown in the video is for Australian Rules football.

Examples of the NEW brandmark placed on sporting garments created
by 'STR' for various sporting clubs and associations.

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