Shoreditch 'The heist collection'

With a super reduced media spend from the previous year we were asked to come up with a hard-hitting campaign for Shoreditch’s 2012 winter/spring range of suits. To keep in the tradition of the Shoreditch E1 District in London, and to also celebrate the 60th Jubilee of the Queen, we created ‘The Heist Collection’. Our models were part of the ‘Heist Posse’ as the campaign followed them through the journey of a robbery. From planning a heist, to the hideout, to the getaway and to the celebration of a successful heist. Even though the media spend was down to the previous year the campaign was a huge success.

'The heist collection' 60 second video was viewed on all social media channels.