Foodworks 'Remember when' Brand Campaign

My writer Flavia Mazdon and I were asked to refresh the FoodWorks brand. We had to create a new strapline as the old one had no recognition with the consumer. To make the brand more friendly and approachable the strap line 'Works for me!' was created. A whole new brand strategy was then created and the ‘Remember when’ campaign was born. We produced and executed two 30 second ‘Remember when’ brand ads that was complemented with an outdoor print campaign. We also created a 60, 30 & 15 second jingles to go with the brand ads and radio executions. I did an overhaul and refresh of their catalogues and home brand products. Together we created numerous successful retail themes and promotions that included TVC, in store radio scripts, catalogue print and In-store point of sale.

'Remember when' 30 Second Brand TVC 'Pork Mince'.

'Remember when' 30 Second Brand TVC 'City Slickers'.

'FoodWorks for me' 60 Second Brand Jingle - Full themed version.

'FoodWorks for me' 60 Second Brand Jingle - Instrumental version.

'FoodWorks for me' 30 Second Brand Jingle - Full themed version.

'FoodWorks for me' 30 Second Brand Jingle - Instrumental version.

FoodWorks 'Remember when' Brand Campaign - Outdoor Billboards.

FoodWorks 'Remember when' Brand campaign - Metrolites and In-store point of sale.

FoodWorks Corporate Brochure - Front cover and a few inside spreads.

FoodWorks Annual Report 2009 Front Cover.

FoodWorks 'Welcome to the family' Franchisee support and services brochure - A few inside spreads.

FoodWorks 'Summer Recipe' In-store point of sale and A5 In-store recipe front.

FoodWorks Christmas retail execution 'Delivering a Merry Christmas' In-store point of sale
and Metrolite execution for outdoor advertising.

'Celebrate the festive season' Christmas aisle in-store point of sale posters.

FoodWorks website refresh with 'Prices Down' retail creative campaign implemented into the home page design.

FoodWorks 'Big Brands Sale' 30 second retail TVC.

FoodWorks 'Bottomless Pantry' 30 second retail TVC.

FoodWorks 'Clear your debts' 30 second retail TVC.

A six panel decal for the front window of a New FoodWorks store.

Some refreshed packaging design examples of the 'FoodWorks Best Buy' product range.

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